WHY GRUFF?
WHY GRUFF?
GRUFF MEDIA is a full-service B2B technology video partner producing on-site and remote content made to build trust & compel action with prospective customers.
While we're able to provide coverage of all of your video needs, we specialize in producing tailored sales & marketing video collections that maximize the power of social proof.
Our process ensures maximal utility of your video solutions from the start, resulting in a collection of full-length videos that can be converted into punchy short-form videos, customer sound bites and more. This array of content can be leveraged to support a wide range of communication needs from things like social selling content for your sales team to online advertising collateral for your marketing team.
B2B VIDEO TOOLS
With over a decade of experience in B2B technology sales & content creation, we understand the diverse application of video across marketing & sales strategies.
HIGH UTILITY
Our process ensures maximal utility of your video solutions resulting in a collection of full-length videos that can be converted into punchy short-form content, customer sound bites and more.
SALES & MARKETING COLLATERAL
This array of content can be leveraged to support a wide range of communication needs from things like social-selling content for your sales team to online advertising collateral for your marketing team.
VIDEO COLLECTION
VIDEO COLLECTION
BUILD TRUST
While we all love a shiny product video, nothing builds trust & compels action in the world of B2B technology like social proof: the practice of leveraging the influence and endorsements of existing customers, industry experts, or other reputable entities to build trust and credibility with potential clients.
COMPEL ACTION
Whether you’re looking for something quick & emotionally engaging like a customer testimonial or something more detailed with data-driven insights & educational value like a case study, video format takes the power of social proof to another level.
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF?
While we all love a shiny product video, nothing builds trust & compels action in the world of B2B technology like social proof: the practice of leveraging the influence and endorsements of existing customers, industry experts, or other reputable entities to build trust and credibility with potential clients.
Whether you’re looking for something quick & emotionally engaging like a customer testimonial or something more detailed with data-driven insights & educational value like a case study, video format takes the power of social proof to another level.
VIDEO SETS?
With over a decade of experience in B2B technology sales & content creation, we understand the diverse applications of video in enhancing marketing and sales strategies.
A full-length video on your website is a great start, but why not also use it in retargeting campaigns or create short, punchy videos for a drip campaign? We're passionate about finding creative ways to leverage existing videos, unused footage, and sound bytes to maximize their impact for you & your team.
WHO WE ARE
Meet the Founders
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SARAH SUAREZ
CEO
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MIKE DENG
VPE
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REAY FINIGAN
CTO
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PRESS
Volaso in the News
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While our solutions are intended to provide coverage for all of your video needs, GRUFF specializes in video solutions that establish social proof because of its unparalleled ability to build trust and compel action with prospective buyers in the robotics space.
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{Social Proof}
noun
A phenomenon where consumers are influenced by the recommendations and behaviours of others when making purchasing decisions.